Selected works.
As the lead creative behind Adidas' digital retail presence, a typical project would be scoped, storyboarded, designed, animated, and templated by myself.
As needed, I would manage over a team of designers to support me in adapting and templating my existing work.
To help promote a new product line from Adidas, we developed a visual language that featured weathered textures, overlays, iconography, and nature photography to allow shoppers to instantly get a sense of what these new products could be used for.
As this campaign lived across all US Adidas retail stores, we created two versions that lived contextually aligned with the area's climate (wet vs. cold). Each version was customized with its own imagery and environmental effects.
When Adidas opened a new flagship store in Brazil, our team was tapped to create 'evergreen' motion graphics for multiple of their most popular product lines. The result was a visually striking carousel of creative that purposefully took advantage of the wrap-around screen it was displayed on.
Back To School marks one of the busiest shopping seasons of the year. For Adidas retail stores we developed a bright, colourful, and eye-catching design language that could be adapted to flow in additional messaging as needed.
For Adidas' Members Week, we rolled out a nationwide digital retail campaign that featured a templated messaging flow to allow for extensive adaptability for location-specific offers.
Adidas teamed up with Vice to produce a mini-doc series that featured the stories and experiences of black people and their relationship with running culture. We utilized their retail digital screens to promote the series in key markets around the US.
Adidas and Beyoncé's collaborative clothing line has multiple drops throughout the year. Each time a new line is released, we adapt global assets (vignettes and other B-roll footage) into a cohesive reel that highlights the technical clothing detail and overall theme of the drop.
Adidas and Peloton released a collab clothing drop and needed a distinct look & feel to have it stick out at a retail level. Technical graphic accents and a custom glitch/loading effect on the model imagery helps tie the clothing drop back to Peloton's digital roots.