Client
KraftHeinz
Agency
DDB Canada
Year
2019
Creating a fun-spirited CRM program to increase user acquisition & engagement with Kraft during the Christmas season.
Elf Stravaganza Launch
Users are invited via email and social media to enter into a contest series with prizing that helps make their holiday planning easier.
Contest Launch - Email
Contest Launch - Microsite
Contest Launch - Social Feed Post
Contest Launch - Instagram Stories Post
Elf Stravaganza - Phase 2
Creating a series of mini-games to keep users engaged with the brand leading up to the holiday season.
Spot The Difference - Email
Spot The Difference - Microsite
Count The Elves - Email
Count The Elves - Microsite
Survey - Email
Survey - Email
