Pfizer Consumer Healthcare
DDB Canada
2018
An integrated campaign to help encourage trial and repeat purchase of Pfizer Consumer Healthcare products.
Elements of this campaign include a responsive mobile-first website (coupon hub), in-store displays, flyer ads, social media, and contests/promotions.
Pfizer Healthy Savings Website
This video explainer was distributed internally within the DDB agency and client-side at Pfizer Consumer Healthcare
It goes over the the key objectives of Pfizer Healthy Savings and lays out the framework for the future of the program.
Explainer Video
Pfizer Healthy Savings serves as a persistent coupon hub that allows users to save on their favourite Pfizer Consumer Healthcare products. Built as a mobile-first experience, the site is an always-on solution to drive users to purchase in-store.
Site Architecture, UX Design, UI Design, and Wireframes were produced by myself. Live prototyping was produced by myself using InVision.
A 3rd-party web team was responsible for the development of the site - directed by Pfizer's internal web department and myself.
Coupon Basket - Desktop
Brand Page - Desktop
User Profile - Mobile
User Profile - Mobile
Social Post
Retail Displays
Half Pallet Display
Floorstand
Shelf Unit
Contesting
We created a giveaway promotion to help drive user acquisition of the Pfizer Healthy Savings platform.
This included designing a microsite with accompanying social assets.
Contest - Hero Animation
Contest Microsite - Desktop
Contest Microsite - Mobile
