We engaged a breadth of Black community leaders and entrepreneurs to be the faces behind our campaign - leveraging Scotiabank's social platforms to elevate, amplify, and celebrate Black voices to celebrate Black History Month.
For Pride Month, Scotiabank uses the power of colour, shapes, and motion to let the LGBT+ community that they are welcome at Scotiabank and beyond.
Social OLV that highlights 0% transfer fees for the Scotiabank Value Visa Card.
Digital OOH that highlights a promotion offer for Scotia Smart Investor.