Client
WestJet
Agency
OLIVER
Year
2021
WestJet x Destination Canada
With COVID international travel restrictions in full effect for most of 2021, WestJet teamed up with Destination Canada to promote flights and vacation packages to Canadian cities.
A comprehensive social campaign across Facebook, Instagram, Pinterest, and Snapchat highlighted uniquely Canadian experiences that would get would-be travellers excited to explore and reconnect with everything our vast country has to offer.
Snapchat AR Experience
Facebook Instant Experience - Hero Video
Facebook Instant Experience - Full Mockup (Clickthrough)
Instagram Video Ads
WestJet x Calm
In-flight video to promote the available Calm content for passengers within the WestJet app.
In-flight Video
Swoop
Social ad for Swoop (WestJet's budget brand) that highlights the cost-saving advantages of flying with them. Part of a larger series of social videos for this campaign.